"What is SEO” you have heard this word if you are into blogging or marketing industry. Today we are going to learn basic to advance knowledge about SEO. SEO is a soul of blogging because no matter how good your article is, if it is not ranking on google then you will not get any traffic. So, if you are serious about Blogging then you should know what SEO is and how it works. So, let's get started.
What is SEO?
What is SEO? well, SEO stands for Search engine optimization. SEO (Search Engine Optimization) is the practice of optimizing content to get more and free organic traffic from search engines. In other words, SEO is a technique of getting free organic traffic from Search engines like google, bing, yahoo, etc. SEO helps you to get a higher ranking on search engines.
let's understand What is SEO by example. Keywords are the words, sentences or query that we type in search engines to find any result. When we search a keyword on a search engine like Google, it shows various websites and blogs according to our search query. The first website you see on Google has done the best SEO related to your query. Therefore the first website is getting more traffic than other websites.
So we do SEO so that our website can be ranked number 1 on Google. And if your website is at number 1, it is more likely that it will get more visitors and more traffic. Google uses more than 200 different factors to generate a search result. later in this article I will tell you some of the most affecting ranking factors.
How SEO Works?
The first thing we must know is "Google or any other search engine wants to give the best experience to its users." That is why Search engine always provides the best and user-friendly content. okay, but how exactly SEO works? Well, search engine use 3 primary functions:
Crawling is a process in which search engine sends crawler or robots to find new and updated content out there. The content can be a webpage, an image, a video, etc. Search engines find content by links. Crawling does not mean that your website will rank, it is just a process that shows your content exists.
After crawling has been done, the results get put onto Google's index (i.e. web search).
The ranking process comes after crawling and indexing, and is very important for SEO. Google ranks webpages and blogs according to searcher queries, which means that search results are ranked from most relevant to least relevant.
Types of SEO
There are mainly 3 types of SEO:
On-page SEO is all about optimizing meta description, HTML code, title tags, and alt tags. In on-page SEO we optimize webpages so that they can rank higher on Google. The main on-page SEO factors are keywords, alt text, URL structure, internal linking, light images with alt text, etc.
The Off-page SEO is also known as link building because link building is the most important of SEO. So how it works? When someone refers to your site or blog on their article and also give a link of your website in his article, this link is called a backlink. Since backlinks are the major ranking factor, this is why, the more quality backlinks your article has, the higher it will rank on Google. The other off-page SEO factors are Domain authority and social promotions.
There are mainly two types of SEO first is on-page SEO which is about content and page optimization. And second is off-page SEO which is concern about link building and increasing the website's authority. But there is something more which called technical SEO. Technical SEO is also a key factor for ranking. When we talk about technical SEO only thing people think of is page speed and Https but it is more than that. The main function of technical SEO is page speed, mobile-friendliness, browser cache, redirections, easy navigation, sitemaps, etc.
Frequently Asked Questions
What is robots.txt?
Robot.txt is a text file in your website's top-level directory that tells search engines how to crawl your pages.
What is Domian Authority?
A domain authority is an SEO factor that indicates a domain's ability to rank in search engines. Domains with high domain authority have the potential to rank higher in search engines.
Where can I study SEO ?
You can learn SEO from Google and youtube because there are many good videos and blogs available for free. But nowadays(during lockdown) one of the best SEO tools MOZ offering it's almost every course for free. Remember the courses are available for free only during lockdown.